Apple kicked off a new era in advertising July 1 when it began delivering interactive ads to its mobile devices, led by its iPhone smart phones.Companies debuting ads on Apple’s iAd platform included Unilever and Nissan. Unilever’s iAd campaign for its Dove Men + Care products featured videos and interactive applications with baseball stars, including Albert Pujols of the St. Louis Cardinals and Andy Pettitte of the New York Yankees. (See screenshot above.)
The following is a roundup of my stories from Investor’s Business Daily at Investors.com and Click, IBD’s Tech Blog.
U.S. video game sales down despite big hit in Take-Two Interactive Software’s “Red Dead Redemption.” (July 2, 2010)
DirecTV joins the 3-D TV party with three new channels. Panasonic is the exclusive sponsor. (July 1, 2010)
Add “advertising company” to the list of descriptors for Apple (June 30, 2010)
Apple shares up on news the company sold 1.7 million iPhone 4s in three days. Buyers shrug off reception concerns. (June 28, 2010)
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